#9: Copywriting for Your Business is More Than Just Writing Press ReleasesRead more at copywritingforbusiness.com/2017/09/27/copywriting-for-your-business-is-more-than-just-writing.html
If you are copying an important piece of information or an article for your company’s blog, for example, then make sure to take notes on what you’re doing. This way, if anything goes wrong or someone accuses you of plagiarism, you will have proof that it was a mistake and not something intentional.
It is important to cut the clutter out of any business-related posts. You don’t want people to get confused and think you’re making yourself look like an amateur by using certain words, phrases, or terms inappropriately. Understand your your target audience, know what they’re looking for in a post, and don’t waste their time.
By using your blog as a way to connect with new customers, you can keep people coming back for more. In order to do this, you have to ensure that you’re making the most out of your content. You don’t want to look like someone who’s writing about the same topics in their blog, every single week. Instead, make sure that you’re unique and interesting, so that your audience will want to come back for more.