Introduction: The Making of Dolce & Gabbana and How They Became the World’s Most Beloved Luxury Brand
There is a company that’s been producing clothing for over six decades. It started in the area of men’s clothing and has since expanded to women, children, home furnishings and fragrances. Dolce & Gabbana have created a brand that knows no boundaries–it’s something more than a mere fashion label: it’s an art form that breathes life into its customers who can only enjoy wearing its collections. There are men, women, teenagers and children who wear this clothing. They’re celebrities such as Madonna and Kim Kardashian. Dolce & Gabbana is the only designer brand that has its own fragrances. Its creations now rival the great houses for which it was modeled after–such as Dior or Gucci (the most well-known being Louis Vuitton). It is totally unique and on a par with any of the world’s best known luxury brands. This article would like to explore how Dolce & Gabbana went from a niche brand name to a top luxury brand known all around the globe.
The Beginning of Dolce & Gabbana, From a Small Italian Kitchen to a Fashion Revolution
The two designers, Domenico Dolce and Stefano Gabbana, met in 1980 and started doing freelance work for many of the top Italian stores. Their first collection was showcased in Milan in 1985. It consisted of 32 items that everyone wanted. It was so successful that it was sold out within the day. After this, Dolce & Gabbana’s success just grew and grew. Within a year, they were selling their clothes in 38 stores across Italy and their company was known as one of the best designers in the country.
In 1988, Dolce & Gabbana’s collection was shown in Milan again. This time, the clothes displayed were seen by other designers and the press. A year later, the designers made their first appearance at a show in Paris. After this great success, Dolce & Gabbana were immediately asked to design for any brand that wanted their fashionable clothing. From then on, anything was possible for these two talented Italian designers.
Giorgio Armani Explores New Markets – Worldwide Recognition for Italian Style and Design
Armani had a keen interest on going global. He saw the the potential in designing clothing for the American market and this was how he met Stefano Gabbana. They were offered an opportunity to design for two of the biggest brands in Italy–Gucci and Armani–and they accepted both offers. They made their designs more different than before and turned out to be some of the best clothes that had been created before. They stirred up the fashion world, particularly in women’s wear. They were known for their tailored clothing with clean lines and sharp tailoring. Dolce & Gabbana’s designs were different as they focused more on soft and natural textures to create their clothing and their visions combined to form an aesthetically pleasing match.
They have won numerous awards including the “European Designer of the Year” in 1996 and 1997 and received a two-year grant from the American Association of Advertising Agencies in 2001. The pair is not just involved with designing clothing but has expanded its business to perfumes, handbags and other accessories. Their collection for fall 2008 was inspired by Queen Victoria’s love for India and the collection included jackets, kaftans, bags, etc. They have their own clothing line and also collaborate with other designers. Gabbana offers his expertise in creating the image of the brand while Dolce crafts all the clothes.
Dolce & Gabbana’s Resurg
Dolce & Gabbana’s brand has always been known for its elegant and bold designs. As a result, many celebrities wanted to wear their clothing. This included Jordan in 2002 and Britney Spears in 2003. Madonna wore a Dolce & Gabbana coat that was worth over $10,000 and had a diamond-encrusted cross as buttons (however Armani sued them for copying his design). Kim Kardashian wore a Dolce & Gabbana dress that was worth $10,000, but a cheaper version. It was also featured on the television show Gossip Girl and Sports Illustrated’s swimsuit edition. Elvis Presley also wore a Dolce & Gabbana suit in the ’50s.
Now it seems that Dolce & Gabbana is back and is ready to take over the world. They just showcased their new designs at a fashion show in Milan and gave us a sneak peak at the collection. They’ve brought back their classic designs while putting a twist on them to make them even more special. They started with the color blocking and added a touch of gold and silver. The jackets, shirts, and pants were in shades of gray (especially the pants), blue, white, and red. The first looks highlighted the black suits with collared shirts that were high-waisted.
The collection was also interesting because it used fabrics that weren’t as common as linens or silks. Dolce & Gabbana decided to use fabrics that are made from cottons and silks. They used a mixture of the two textures to create body-hugging dresses, sweatshirts, and jackets with long sleeves.